Exploring the Differences Between Sales and Marketing for Business Success

Till now, many people are still confused regarding the terms ‘sales and marketing’. Often, some think that they are one and the same.
But they’re not.

It’s true that sales and marketing work hand in hand in almost the same way, but they still got dissimilar definitions. For business owners, in taking note of the differences, they can easily move toward both areas smoothly. Here are the differences.

* Sales is all about getting the customers to purchase goods, whereas marketing is about finding the customers. With the latter, the staff would have to look for methods on how to get people that are not yet doing business with their firm. Marketing people have to concentrate on creating one’s brand as a whole package look as if it’s interesting and credible. Marketing specialises on giving only the best reputation of their company.

On the other hand, sales ensures that the customers buy the goods and services when they are already engaged at the firm. The sales people are the ones that deal with many things especially regarding how the staff interact with the customers, plus how to make the offer to the customers make it seem more attractive. Generally speaking, the function of the sales team never really dedicate too much on the business establishment itself, but rather directly on each products or services which their company offers.

* Another difference is about how the customers perceive the brand and what they can truly get from it. Say for example, when crafting a marketing plan, it is actually attempting to show the image of one’s business organisation. Marketing is ensuring that prospective clientele view the brand as only the best in the industry with the intention that they would prefer to work with their company-and only with them alone.

Meanwhile, sales people has to make certain that the customers or clients get hold of the goods or services which suit the opinion of the customer. That’s why it’s extremely important to be genuine as customers can feel if they are being demonstrated by a false representation.

In simpler words, marketing is the process wherein you do everything to set the goods and services on the market. A sale cannot take place minus some marketing effort invested prior to it; it’s only safe to say that a major percentage of the qualified sales leads resulted from a reliable lead generation program.

Another effective form of marketing is telemarketing, but it’s also applied to close sales.

An efficient blend of sales and marketing is imperative in order to implement a winning lead generation campaign. After the sales lead qualification, the staff accountable for appointment setting process steps in so that they will commence on the sales process.

Particularly for b2b (business to business) firms, the entire selling process would be tough to materialise if not business appointments are completed in order to contact the prospects.

At the end of the day, sales will have to deal with all the daily details, and that involve the number of customers a firm has and how much income it earns.

Business Card Marketing: The Simple Secrets Of An Effective Business Card

Does your business card do a better job of promoting your business or repelling clients away? That’s right, often times enough, a poorly designed and constructed business card can actually repel customers and send them looking for somebody else to do business with. You actually would be better off not giving them one at all. Did you know that a recent survey suggest that 66% of the people who receive a business card, don’t even look at it? Many business owners underestimate the power of these “tiny billboards” for this very reason. The problem is not that people don’t care enough to look at them. The problem is that people are not putting out the right type of cards. A business card, dollar for dollar, is one of the best investments you can make for your business and is often the very first piece of sales collateral you put in your prospects hand. I am a firm believer that only bad advertisements cost money. The reason I say that is because if it’s a really good advertisement, you will profit from it. If you are not profiting from your business card, then something is wrong.

Here are five things every business card most do:

1) Make a great first impression.

2) Force people to keep it.

3) Get people to share it with friends, family members, and associates.

4) Build up more trust in you and your business.

5) Be memorable.

Think about the last business card somebody gave you. How long did you look at it before discarding it? The problem is that people try to cut corners with thin cards that are poorly designed and offer the recipient no substance. Those type of cards could be doing more harm than good. A good first impression can go a long ways, and trying to overcome a bad first impression can be quite difficult. So make sure your business card gets you on the right track with your prospects. Your business card should represent you in a strong and positive, yet friendly, manner. I personally try to avoid cards that are too simple. I feel it says, “Hey I’m just like everybody else out there”.

When choosing a business card design, make sure you choose a design that fits your personality, your business, and, most importantly, communicates your message properly. It is crucial that your card get your business’ Unique Selling Proposition (USP) across to everyone who reads it.

Tip: 80% of your time and 80ยข of every dollar should be spent on building a powerful headline.

Small Business Internet Marketing For Increased Sales

Big changes have taken place over the years in the way we do business. We now live in both an offline and online world and business can play a major part in both. For a small business the benefits have never been so strong. There is a lot of scope for small business internet marketing.

Any business needs to be aware that online video is important to getting sales and increasing profitability. You should certainly aim for a small business internet marketing presence to increase sales.

Keep in mind these statistics

  • Today YouTube is the 2nd most popular search engine
  • There has been a huge increase in online video content
  • Online video accounts for more than 60% of all internet traffic
  • 26 billion online videos are viewed each month in the USA

Today people use the internet in a variety of ways. We can now view online video content on iPad’s, blackberry phones, iPhones, Android phones, tablet computers, etc. Not only that, but Wi-Fi connections are increasingly popular, allowing us to access content in public places.

Something to be aware of when doing small business internet marketing is that there are 4 times as many mobile device users as there are internet users. Also 33% of phones make use of high speed data services.

You can see how things have moved on over the years just by these statistics alone. We now do business in different ways and really you need to hang out where your customers are likely to be.

Historically in order to promote yourself you would have to create a costly TV commercial. Possibly take out a yellow pages advert or create a radio spot. There are now more possibilities and small business internet local marketing can make an impact. You really should be looking at this right now.

Are you thinking people are not looking for your business or product? Well think again because there are so many ways now that they can find you if only you put yourself out there.

For example, social media is now very popular. Think Facebook and the millions of worldwide users it has. There is also YouTube, MySpace etc. As part of small business internet marketing, some make use of Twitter to get their message out there.

Why web video will benefit your local business

Increase your customer base

Who really likes to read long sales page text when they can watch a shorter video which conveys the same message? Video enables you to attract a bigger audience.

Easy access to content

With so many portable devices in use today, it is now possible to watch video anywhere. You really need your product in video form, so that people can watch.

Connect with your potential customers

A text based sales page cannot compete with a video sales page. If you create a video as part of your small business internet marketing strategy, you could add photos to create even more impact. Because people have grown up with television they are used to visual formats. It makes sense that they will also love video content.

Keep ahead of the competitors

If you have a plumbing business for example and your website contains a lot of text sales pages then someone who has online video on their page is going to get ahead of you. Their site will be found in Google, but so will their videos also.

You are losing business to your competitor. This would be the site that has the small business internet marketing focus also.

Get your video in the search engine rankings

Google now shows video as part of their search results. Someone can type in say ‘cars’ and text web pages as well as YouTube videos will be returned. Why don’t you get your own videos in the search results and see how this can benefit your sales.

The viral effect

Today it is possible to share any online content you like. If someone likes your video then they can click a button and share it with friends. This means your video content goes viral.

The more people that see it, the more people will visit your website. This means more profit for your business of course. This is how you should be doing small business internet marketing as it will give tremendous exposure for your business.

Don’t keep on losing sales by using out-dated marketing methods. Things have now moved on and you need to keep pace.

Video content to use

You won’t be short of ideas.

Here are some to get you started:

  • How to videos
  • Useful hints and tips
  • Describe your company
  • Describe your product and create a review
  • Convert the sales pages into video sales pages
  • Convert articles into video content

Let’s look at one of those ideas. How would a video sales page impact your business? People are visual in nature, due in part to having grown up with television and movies. We are far more receptive to seeing and hearing things.

You want to have your product where people are able to locate it and probably your best bet for this is small business internet marketing. How you actually do this is by using web video content in your marketing.

When faced with a long piece of text to read, in the form of a sales page, we tend to not read all the way through. We like to digest just the best bits and the most important element of all will be the price.

On the other hand, a video of someone talking about a product or service is going to strike a chord with us. If you load your video onto YouTube there is a chance it could become quite popular if people like the content. If this happens you could expect more people to come and visit your website.

Conclusion

Online video as part of small business internet marketing is going to pay dividends for your business and product. It is time to make web video part of your marketing strategy.